“Does that headline grab your attention? Well, it’s true. Retailers spend millions figuring out how our minds operate so that they can become more effective. As consumers it helps to examine some of the ways in which retailers are using research to hone their tactics. One such set of research deals with the role that the ending number in a price can have on consumers.”
That is the opening paragraph of a guest post on how prices can affect our spending. I wrote the post for FMF over at Free Money Finance while he is on vacation. If you haven’t visited Free Money Finance, check it out; he’s on my reader. FMF posts an astonishing amount of practical and helpful personal finance articles(usually 2 or more a day). Enjoy.